Crown believes in supporting the communities in which it operates. Crown takes its responsibility to its community seriously with an ongoing, proactive effort to make a genuine difference in the lives of people Crown works with through charity partnerships and community-focussed collaborations.
Crown’s charitable and community-driven work is supported by a cast of important people, including Crown employees. By working together, Crown supports many community causes and organisations through employee volunteering opportunities, a variety of resort-specific community partnerships and, of course, the Crown Resorts Foundation.
The diverse range of ways Crown offers practical community support includes the support of charities, through promoting, hosting and subsidising key fundraising events, as well as providing goods and services for use as raffle prizes for community fundraisers. Crown is very proud of its employees who donate their own precious time as volunteers with enthusiasm and generosity to support a variety of worthwhile causes.
The ongoing success of the Children’s Cancer Foundation’s Million Dollar Lunch is always a highlight in the community support calendar and, in the 2019 financial year, Crown was thrilled to play a significant part in raising more than $2 million. Crown’s support of Maddie Riewoldt’s Vision also helped with the incredible success of the inaugural National Symposium on Bone Marrow Failure Syndromes.
The community partnership fundraising events that are organised by employees throughout Crown are another success story. Past fundraising events have helped many different organisations, including SIDS and Kids, the Cancer Council, Oxfam and Jeans for Genes, to name just a few. More formal fundraising activities are organised by the Crown Resorts Foundation – Community Champions, in partnership with the Crown Resorts Foundation.
For 25 years, Christmas Day has been a day where Crown volunteers truly show their support for the community. On Christmas Day 2018, Crown volunteers packaged up 500 hampers for families in need across Melbourne and delivered them to guests of the Les Twentyman Foundation, who were celebrating Christmas at the Westend Market Hotel in Sunshine. After a hot breakfast, entertainment and presents for all the children from Santa’s helpers, guests went home with Crown Christmas lunch hampers to ensure a special day for families in need.