Leading Tourism Provider

With Crown, Australian tourism has crucial private sector support


Crown attracts 36 million visits annually to its resorts - this equates to the same number of visitors generated if the Australian Grand Prix was running for 4 in every 5 days all year long.

Crown is a leading tourism provider, enabling the ongoing recovery of the tourism industry and bringing world-class entertainment and events to Australia, with the Taylor Swift Eras Tour and Australian Open bringing over 1 million visitors to Sydney and Melbourne alone. Without Crown, Australia’s tourism sector loses the crucial private sector investment that is required to help attract and secure major events.

“At a time of economic uncertainty and decreased tourism, Crown is in a position to help lead Australia’s hospitality and tourism recovery through strategic investments and partnerships, sponsoring and hosting major events that bring millions to our cities all year round.”

Key Figures

Event Partners & Hosted Events 2022-2023

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